Earlier called “search engine marketing,” but nowadays the shorter phrase “search marketing” is very often used. SEM is now used to designate paid search activities. SEM is a form of Internet marketing that covers the promotion of websites by grasping their prominence in search engine result pages through optimization and advertising. SEM may use search engine optimization (SEO), which alters or rewrites web content to attain a better ranking in result oriented search pages.
Search marketing is the procedure of gaining traffic and visibility through both the paid and unpaid efforts. Search marketing has already established itself as a valuable part of a global integrated promotion, for both branding and direct marketing. All types of marketers can benefit from a searcher; irrespective of whether that searcher is in need of info or is ready to buy.
To take advantage of the power contained within this targeted traffic source, marketers must appreciate how to resourcefully use both paid and organic SEM and what they can expect from each. Search engine traffic is unique.
We at Associates Infotech offer local SEO for Google Local/Maps and other native search engines. We also offer submission service to various search portals.
We help you to submit your website to thousands of search engines and links pages. More significantly, our trained staff will analyze your web site and give advice on making improvements that can make you rank higher.